Overview

ABM That Moves Pipeline, Not Just Metrics

A focused plan to build LegalMation's first ABM motion across three high-value verticals.

~1/3

of enterprise opps

ABM-sourced at Pendo

~1/2

of enterprise pipeline

ABM-influenced at Pendo

~3/4

of enterprise ARR

ABM-closed at Pendo

LegalMation has a proven product, clear ROI, and three distinct buyer verticals. The missing piece is a coordinated, account-based motion that puts the right message in front of the right buyers before they're in-market. That's what this plan builds.